Data protection

Responsible person:
Mayor Dirk Westedt
Burgeffstraße 30 / Le Pontet-Platz
Telephone: +49 6146 900-0
Telefax: +49 06146 900-199
Types of processed data:
- inventory data (e.g., names, addresses).
- contact data (e.g., e-mail, telephone numbers).
- content data (e.g., texts, photos, videos).
- user data (e.g., visited websites, content interests, access times).
- meta/communication data (e.g., device information, IP - addresses).
Categories of affected persons
Visitors and users of the online offer (in the following we will refer to the affected persons summarized as „users“).
Purpose of processing
- Providing the online offer, its functions and continues.
- Replying to contact inquiries and communication with users
- security measures
- reach measurement / marketing
Definition of used terms
‚Personal data“ refers to any information relating to identified or identifiable natural persons (in the following
referred to as „affected persons“). An identifiable natural person is one who can be identified, directly or indirectly,
in particular by reference to an identifier such as a name, an identification number, location data, an online
identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or
social identity of that natural person.
‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal
data, whether or not by automated means, such as collection, recording, organization, structuring, storage,
adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making
available, alignment or combination, restriction, erasure or destruction;
‘pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer
be attributed to a specific data subject without the use of additional information, provided that such additional
information is kept separately and is subject to technical and organizational measures to ensure that the personal
data are not attributed to an identified or identifiable natural person.
‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to
evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects
concerning that natural person’s performance at work, economic situation, health, personal preferences, interests,
reliability, behavior, location or movements.
„commissioner“ is a natural or legal person, authority, institution or other place, processing personal data on behalf
of the responsible person.

Relevant legal framework
With relevance to section 13 DSGVO (data protection law) we inform you about the legal framework of our data
processing. If the legal framework of this data protection law is not specifically mentioned, following applies:
The legal framework for the use of consent is section 6, paragraph 1 lit. a and section 7 DSGVO, the legal
framework for the processing in order to fulfill our services and execute contractual measures as well as the reply
to inquiries is section 6, paragraph 1 lit. b DSGVO, the legal framework for the processing in order to fulfill legal
duties is section 6, paragraph 1 lit.c DSGVO, and the legal framework for the processing in order to ensure our
legitimate interests is section 6 paragraph 1 lit. f DSGVO. In case, vital interests of affected persons or any other
natural person require the processing of personal data, section 6 paragraph 1 lit d DSGVO serves as the legal

Security measures
We take suitable technical and organizational measures in accordance with section 32 DSGVO with regard to the
technical state, implementation costs and the kind, scope, circumstances and purpose of the processing as well as
the different probability of occurrence and weight of the risk for the rights and the freedom of natural persons, in
order to maintain a protection level appropriate to the risk.
The securing of confidentiality, integrity and availability of data by controlling the physical access to this data, as
well as the affecting access, the sharing, the securing of availability and the separation are especially a part of
these measures. Furthermore, we have established a procedure to ensure the use of rights of affected persons,
deletion of data and reaction to danger to data. Moreover, we already consider the protection of personal data at
the development, i.e. the selection of hardware, software as well as procedures, conforming with the principle of
data protection by the means of technology creation and data protection friendly settings (section 25 DSGVO).
Collaboration with order processors and third parties
When we reveal data to other persons or enterprises (order processors of third parties), transmit data to them or
allow any other kind of access to the data in the scope of our processing, we only do this in on basis of a legal
approval (e.g., if the contactual execution requires the transmission of data to third parties, such as factoring
services ), you have agreed, a legal duty demands it or it happens on basis of our legitimate interests (e.g., the use
of commissioned parties, web hosts, etc.). When we commission third parties to process data on basis of the so
called „order processing contract“, we do this on basis of section 28 (DSGVO).

Transmission to third countries
When we process data in a third country (i.e., outside the European Union (EU) or the European economy region
(EWR) or this occurs in the scope of using services of third parties or disclosure , i.e. transmission of data to third
parties, this only happens for fulfilling our (pre-) contractual duties, on basis of your approval, due to a legal
requirement or on basis of our legitimate interests. Subject to legal or contractual approvals, we only process or
have data processed in a third country if particular requirements of section 44 ff. DSGVO are given. I.e., the
processing is done on basis of special warranties, such as the officially approved identifying of a EU according
data protection level (e.g., with the „privacy shield“ for the USA) and with regard to officially approved special
contractual requirements (so called „standard contract clauses“).

Rights of the affected persons
You have the right to demand a confirmation if concerned data is processed and information on this data as well as
further information and copies of the data in accordance with section15 DSGVO.
You are entitled according to section 16 DSGVO to demand the completion of data concerning your person or the
correction of the incorrect data concerning your person.
You have he right in relevance to section 17 DSGVO to demand the immediate deletion of concerned data,
respectively alternatively to demand in relevance to section 18 DSGVO a limitation of the processing of this data.
You are entitled to demand that you receive the concerned data, which you have provided us in accordance with
section 20 DSGVO and to require their transmission to different responsible persons. Furthermore, you have the
right according to section 77 DSGVO to file a complaint to the competent supervisory authority.

Right of withdrawal
You are entitled to cancel granted consents in accordance with section 7 paragraph 3 DSGVO with effect for the

Right of objection
You can contradict the future processing of data concerning your person at any time in accordance with section 21
DSGVO. The objection can be especially made against the processing for the purpose direct advertising.

Cookies and right of objection at direct advertising
„Cookies“ is a term for small data, which is saved on the user’s computers. Different applications can be saved
within the cookies. A cookie primarily serves to save the information on a user (respectively the device where the
cookie is saved) during or after the visit within an online offer. Cookies which are deleted after the user has left the
online offer and closed his or her browser are called temporary cookies, respectively „session cookies“ or „transient
cookies“. In such cookie the content of a shopping cart of an online shop or the log in status can be saved, for
example. Cookies which also stay saved after the closing of the browser are referred to as „permanent“ or
„persistent“ cookies. This way the log in status can be saved, for example, when the user calls it after several days.
Likewise, interests of users can be saved in such a cookie which are used for reach measurement or marketing
purposes. Cookies which are offered by different providers than the responsible who runs the online offer are
referred to as „third party cookies“ (otherwise, if only his or her cookies are used, we call them „first party cookies“).
We can use temporary and permanent cookies and provide you with the necessary information in the scope of the
data protection declaration. Should the users not wish to have cookies saved on their computer, they are asked to
deactivate the corresponding option with their system settings of their browser. Saved cookies can be deleted in
the system settings of the browser. The ban of cookies can lead to functional limits of this online offer. A general
objection against the use of cookies which are placed for online marketing can be declared at a number of
services, especially in case of tracking via the US American website (http:// or the EU website (http:// In addition, the non-saving of cookies by means of their turn off in the browser
settings can be saved. Please note that not all function of this online offer can then be used.

Data deletion
Processed data by us are either deleted in accordance with sections 17 and 18 DSGVO or limited in their
processing. If not explicitly stated in the scope of this data protection declaration, the data saved by us are deleted
after they are of no further use and do not need to be stored for legal purposes. If the data is not deleted because
they are needed for other or legitimate purposes, their processing will be limited, i.e., the data is blocked and not
processed for other purposes. This accounts for data which have to be stored for trade or tax reasons.
According to German law, the storage takes place especially for 10 years in accordance with section §§ 147
paragraph. 1 AO, 257 paragraph1 Nr. 1 und 4, paragraph 4 HGB (books, notes, reports, booking journals, trading
books, tax-relevant documents, etc.), and 6 years in accordance with section 257 paragraph1 Nr. 2 und 3,
paragraph. 4 HGB (trading journals).
According to Austrian law the storage takes place especially for 7 years in accordance with section 132 paragraph
1 BAO (booking documents, receipts/invoices, accounts, business papers, profit & loss calculations, etc.) and for
22 years in connection with properties, in addition for 10 years with documents in connection with electronic
services, telecommunications, tv- and radio services, which are carried out for private persons in EU member
states and who are subject to the Mini-One-Stop-Shop (MOSS).

By contacting us (via contact form, e-mail, phone or via social media) the user information is processed for editing
the contact inquiry and their handling in accordance with section 6 paragraph 1 lit. b. ( in the framework of
contractual/pre-contractual relations), section 6 paragraph 1 lit. f, (other inquiries) DSGVO. The user information
can be saved in a customer-relationship-management system ("CRM System") or similar inquiry management.
We delete inquiries if they are not further needed. We check the necessity every two years, in addition this is
subject to legal archiving obligations.

Following information is to update you on the content of our newsletter as well as the signing up, sending, the
statistical assessment and the right to objection. By subscribing our newsletter, you agree with the reception and
the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic messages with commercial
information (in the following „newsletter“) only with the recipient’s consent or a legal permit. If the content of the
newsletter is precisely described in the scope of the signing up for this service, they are binding for the user’s
consent. Besides, the newsletter contains some information on our services and us.
Double-Opt-In and logging: The signing up for our newsletter is carried out in a so-called double-opt-in-procedure,
i.e., you receive an e-mail after registration in which you are asked to confirm your sign up. This confirmation is
necessary to make sure that no other person can register with someone else’s e-mail address. The signing up for
the newsletter is logged in order to be able to verify the registration process in accordance with legal requirements.
The storage of the signing up and confirmation time as well as the IP address are part of this. Furthermore, the
changes of any data with the sending service are logged.
Registration data: For signing up for our newsletter only your e-mail address is required. The name, in order to
address you personally, is optional.
The sending of the newsletter and the connected success measurement take place on basis of the recipient’s
consent in accordance with section 6 paragraph 1 lit a, section 7 DSGVO i.V.m, section 7 paragraph 2 no 3 UWG,
or if a consent is not needed, on basis of our legitimate interests for direct marketing in accordance with section 6
paragraph 1 lt. f. DSGVO i.V.m. section 7 paragraph 3 UWG.
The logging of the registration takes place on basis of our legitimate interests in accordance with section 6
paragraph 1 lit. f DSGVO. Our interests focuses on the use of a user-friendly as well as secure newsletter system,
which serves our commercial interests on one hand, but also meets the users’ expectations and allows us consent
verification on the other hand.
Right to objection: You can cancel the reception of the newsletter at any time, i.e., withdraw your consent. At the
end of each newsletter you find a link for cancellation of the newsletter. We are allowed to store the cancelled email
addresses up to three years on basis of our legitimate interests before we delete them in order to verify a
formerly given consent. The processing of this data is limited to the purpose of a possible defense against claims.
An individual deletion is possible at any time, if the formerly given consent is confirmed at the same time.

Newsletter - newsletter2Go
The sending of the newsletter takes place by the means of the distribution service provider Newsletter2Go GmbH,
Köpenicker Str. 126, 10179 Berlin, Germany. You may see the data protection regulations of this distribution
service provider here: (
The distribution service provider is used on basis of our legitimate interests in accordance with section 6 paragraph
1 lit. f. DSGVO and an order processing contract in accordance with section 28 paragraph 3 S. 1 DSGVO.
The distribution service provider can use the data of the recipients pseudonymously, i.e., without the allocation to a
user, in order to optimize or improve the own service, e.g., for technical optimization of the distribution and the
presentation of the newsletter or for statistical reasons. However, the distribution service provider does not use the
data of our newsletter subscribers to contact them himself or pass the data on to third parties.

Hosting and e-mail sending
The hosting services we use serve to provide the following services: infrastructure- and platform services,
calculation capacity, storage and database services, e-mail sending, security services as well as technical
maintenance services which we apply for the purpose of operating this online offer.
In the course of this we, respectively our hosting provider, processes inventory data, contact data, content data,
contact data, user data, meta data and communication data of the clients, interested persons and visitors of this
online offer on basis of our legitimate interests for an efficient and secure providing of this online offer in
accordance with section 6 paragraph 1 lit. f DSGVO i.V.m. paragraph 28 DSGVO (closing order processing

Google analytics
We use Google analytics, a web analysis service of Google LLC („Google“) on basis of our legitimate interests (i.e.,
the interest in the analysis, optimization and commercial operation of our online offer in line with section 6
paragraph 1 lit. f. DSGVO). Google uses cookies. The information generated by the cookie on the usage of the
online offer by the user are generally transferred to a server of Google in the USA and saved there.
Google has been certified under the Privacy-Shield-Agreement und therefore provides the warranty that European
data protection law is complied with (
id=a2zt000000001L5AAI&status=Active (
Google will use this information on our behalf in order to assess the usage of our online offer by the users, in order
to compile reports about activities within this online offer and in order to provide further services which are
connected with the use of this online offer and the use of the internet. In the scope of this, pseuodonym user
profiles may be created from the processed data.
We use Google Analytics only with activated IP anonymization. That means that the IP address of the users will be
shortened by Google within the member states of the European Union or in other contract states of this agreement
over the European economic region. Only in exceptional cases the complete IP address is transmitted to a server
of Google in the USA and shortened there.
The IP address transmitted by the browser of the user will not be combined with other data of Google. Users can
prevent the saving of cookies with an adequate setting in their browser software; moreover, the users can prevent
the registration to Google of the data generated by the cookie as well as the the data related to the use of the
online offer by downloading and installing the browser plug-in available on following link:
dlpage/gaoptout? hl=de (
Further information on data usage by Google, installation and objection options you find in the data protection
declaration of Google ( (
as well as the setting for the commercial spot pop ups by Google (
Personal data of the users are deleted or anomysized after 14 months.

Google Universal Analytics
We apply Google Analytics in the set up as „Universal-Analytics (
2790010?hl=de&ref_topic=6010376)“. „Universal Analytics“ denotes a procedure of Google Analytics, whereby a
user analysis is conducted on basis of a pseudonym user ID and this way a pseudonym profile of the user with
information from the utilization of different devices is created (so called „Cross-Device-Tracking“)
Online presences in social media
We operate online presences within social networks and platforms in order to communicate with clients, interested
persons and users who are active there and in order to inform them about our services there.
We point out that hereby data of the users can be processed outside the region of the European Union. This can
generate risk for the users as that way the enforcement of the users’ rights can be aggravated. With regard to the
US providers who are certified under the Privacy-Shield, we point out that they have committed to comply with the
data protection standards of the EU.
Furthermore, the data of the users are generally processed for market research and advertising purposes. That
way user profiles can be generated from the use behavior and the resulting interests of the users. User profiles can
then be used in order to place adverts within and outside the platforms which presumedly meet the users’
interests. For this purpose, cookies are generally saved on computers of the users which save the users’ behavior
and the users’ interests. Moreover, data can be saved in the user profiles which is independent of the devices used
by the users (especially if the users are members of the concerned platform and logged in.)
The processing of the personal data of the users takes place on basis of our legitimate interests for an effective
means of information for the users and the communication with the users in accordance with section 6 paragraph 1
lit.f. DSGVO. If the users are asked by the relevant provider for a consent for data processing (i.e., you give your
consent by putting a tick in the box or confirm on a button) the legal framework for this processing is section 6
paragraph 1 lit.a. paragraph 7 DSGVO.
For a detailed representation of the relevant processing and the options for objection (opt-out), we refer to the
following linked information of the providers. Also in case of inquiries and the enforcement of user rights, we point
out that this can be most effectively enforced at the providers directly. Only the providers have access to the users’
data and are able to take the necessary measures and provide some information. However, should you seek
assistance, you may address us.
- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) - Data
protection declaration: (, Opt-
Out: ( und http:// (, Privacy Shield:
participant? id=a2zt0000000GnywAAC&status=Active (
- Google/ YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) – Data protection
declaration: (, Opt-Out: https:// (, Privacy Shield: https:// (
- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Data protection declaration/ Opt-
Out: (
- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Data protection
declaration: (, Opt-Out:
personalization (, Privacy Shield:
id=a2zt0000000TORzAAO&status=Active (
- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Data protection declaration/ Opt-Out: (
- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) - Data protection declaration https:// ( , Opt-Out: https:// (
retargeting-opt-out), Privacy
Shield: (https://
- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland) - Data protection declaration/ Opt-Out: ( - Wakalet
(Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Data protection declaration/ Opt-Out: (
Embedding of services and contents of third parties
We use content and service offers of third party providers within our online offer on basis of our legitimate interests
(i.e., interest for the analysis, optimization and commercial operation of our online offer in line with section 6
paragraph 1 lit.f. DSGVO), in order to embed their contents and services, such es e.g., videos or types (in the
following referred to as „contents“). This always requires the third party providers of these services to perceive the
users’ IP addresses as they cannot send contents to their browser without the IP address. Therefore the IP
address is required for the representation of contents. We try to use only such contents whose relevant providers
need the IP addresses only for the delivery of the contents. Third party providers may also use so called pixel tags
(invisible images, also referred to as „web beacons“) for statistical and marketing purposes. With the pixel tags
information like the traffic of visitors on the pages of the website can be evaluated. These pseudonym information
can also be stored in cookies on the users’ device and contain among others technical information about the
browser and the system software, referring websites, visiting time as well as further information about the use of
our online offer. In addition, it can be connected to such information from other sources.

We embed the videos of the platform „Youtube“ by the provider Google LLC, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA, ein. Data protection declaration: (https://, Opt-Out: (https://

Google Maps
We embed the maps of the service „Google Maps” of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. To these processed data may especially belong IP addresses and location data
of the users, which, however, are not gathered without their consent (generally executed in the scope of the
settings on their mobile devices). The data can be processed in the USA. Data protection declaration: https:// (, Opt-Out: https:// (

Use of Facebook social Plug-ins
We use on basis of our legitimate interests (i.e., interest for analysis, optimization and commercial operation of our
online offer in line with section 6 paragraph 1 lit.f. DSGVO) social plug-ins („plugins“) of the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin
2, Irland („Facebook“).
This may include contents, e.g., pictures, videos or texts and buttons which enable their users to share the
contents of this online offer within Facebook. The list and the appearance of Facebook social plug-ins can be seen
here: (
Facebook is certified under the Privacy-Shield-Agreement and this way ensures to comply with European data
protection law ( id=a2zt0000000GnywAAC&status=Active (https:// id=a2zt0000000GnywAAC&status=Active)).
If a user calls up a function of this online offer which contains such a plug-in, his or her device builds up a direct
connection to the servers of Facebook. The content of the plug-in is transmitted directly to the user’s device by
Facebook and embedded in the online offer. Within this scope, user profiles may be generated from the processed
data. We therefore have no influence on the amount of data which is generated by Facebook with the help of this
plug-in and inform the users according to our knowledge.
By embedding the plug-ins Facebook gathers information that a user has called up a certain page of the online
offer. If the user is logged in on Facebook, Facebook can link the visit to his or her Facebook account. If users
interact with plug-ins, e.g., press the „like“ button or place a comment, the relevant information is transmitted
directly to Facebook and saved there. Even if a user is not a member of Facebook, there is still the possibility that
Facebook finds out his or her IP address and saves it. According to Facebook only anonymized IP addresses are
saved in Germany.
Purpose and scope of data collection and the further processing and use of the data by Facebook as well as the
connected rights and seeing options for privacy protection of the users, can be found in the data protection
information of Facebook: (
If a user is a Facebook member but does not wish Facebook to collect data on him via this online offer and link it to
the member data saved at Facebook, he or she has to log out of Facebook prior to using our online offer and
delete his or her cookies. Further settings and objections to the usage of data for advertising are possible within
the Facebook profile settings: (
tab=ads) or via the American site ( or the EUsite (
The settings take place independent of the platform, i.e., they are taken over for devices, such as desk computer or
mobile devices.

Within our online offer functions and contents of the service Twitter, offered by Twitter Inc., 1355 Market Street,
Suite 900, San Francisco, CA 94103, USA, may be embedded. Among these may be contents, such as pictures,
videos or texts and buttons, which enable users to share the contents of this online offer within Twitter.
If the users are members of the platform Twitter, Twitter can link the call up of the mentioned contents and
functions to the user profiles on their platform. Twitter has been certified under the Privacy-Shield-Agreement and
therefore ensures to comply with European data protection law (
id=a2zt0000000TORzAAO&status=Active (
id=a2zt0000000TORzAAO&status=Active)). Data protection declaration: (https://, Opt-Out: (

Within our online offer functions and contents of the service Instagram, offered by Instagram Inc., 1601 Willow
Road, Menlo Park, CA, 94025, USA, may be embedded. Among these may be contents, such as pictures, videos
or texts and buttons, which enable users to share the contents of this online offer within Instagram.
If the users are members of the platform Instagram, Instagram can link the call up of the mentioned contents and
functions to the user profiles on their platform. Data protection declaration of Instagram:
about/legal/privacy/ (

Liability for links
The contents of these pages were prepared with utmost care. Nonetheless, we cannot assume liability for the
timeless accuracy and completeness of the information. As a service provider we are liable for our own content in
compliance with section 7 para 1 TMG in accordance to general German laws. In compliance with sections 8 - 10
TMG were are not obliged as a service provider to monitor transferred or saved third party information or to
examine circumstances which might have led to a legal offense. The obligation to remove or ban the use of
information in accordance with general German laws remain unaffected. Any kind of liability is only possible after
knowledge of such legal offense. Once we learn about such offense we will remove such contents right away.
Liability for links
Our website contains links to external websites of third parties. As the contents of these third-party websites are
beyond our control, we cannot accept liability for them. Responsibility for the contents of the linked pages is always
held by the provider or operator of the pages. The links were checked for possible legal offense at the time of
linking. No offenses were obvious at that time. A permanent check of al content of linked pages without any given
reason is not reasonable. In knowledge of legal offense we will remove such links right away.

Contents and works created by the site provider are subject to German Copyright Law. Any copy, distribution or
any kind of use beyond the limits of the Copyright need to be approved by the author or the creator of the content.
Downloads and copies of these pages are only allowed for private, not commercial use. If not created by the
provides of this page, the contents of third parties are observed as well. They will also be marked as such of third
parties. Should you observe any kind of copyright offense, we kindly ask you to report this to us. Once we learn
about such legal offense we will remove such contents right away.

Data protection
In general, when visiting the website of the city of Hochheim, no personal data are saved. However, these data can
be given on a voluntary basis. No data will be passed on to third parties without your consent. We point out that in
regard to unsecured data transmission in the internet (e.g. via email), security cannot be guaranteed. There is the
possibility that such data could be accessed by third parties.
The use of the contact details which have to be published in compliance with the disclaimer obligation is not
allowed for distribution of unwanted advertising or information material and hereby expressively contradicted. The
providers of this page will take further legal action should any unwanted advertising or information material, e.g. via
spam mails, be sent.
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